37.9% retention improvement with a 3-person team
37.9% retention improvement with a 3-person team
37.9% retention improvement with a 3-person team
YetiPay app launch
Founding product designer
Founding product designer
37.9%
37.9%
37.9%
Retention jump
40%
40%
40%
Faster development
10 weeks
10 weeks
10 weeks
to market impact
0
0
0
Marketing spend needed
⚠️ The Challenge
⚠️ The Challenge
YetiPay's user retention was far below industry benchmark (~35%), with merchants abandoning the platform due to complexity and poor experience
YetiPay's user retention was far below industry benchmark (~35%), with merchants abandoning the platform due to complexity and poor experience
👩💻 My strategic role
👩💻 My strategic role
Turning startup limitations into competitive strengths through ruthless prioritization and mobile-first design thinking
Turning startup limitations into competitive strengths through ruthless prioritization and mobile-first design thinking
→ User research
→ User research
Distilled 30+ competitor features into 3 daily-use essentials through merchant interviews
Distilled 30+ competitor features into 3 daily-use essentials through merchant interviews
→ Mobile-first strategy
→ Mobile-first strategy
One design system, three platforms — no retrofits
→ Constraint-driven design
→ Constraint-driven design
Limited resources forced focus on user value over feature parity
Limited resources forced focus on user value over feature parity
→ Rapid iteration
→ Rapid iteration
Small team enabled 40% faster development cycles and immediate user feedback integration
Small team enabled 40% faster development cycles and immediate user feedback integration
→ Market positioning
→ Market positioning
Established YetiPay as legitimate competitor in crowded fintech space
Established YetiPay as legitimate competitor in crowded fintech space
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