Global UI and design system overhaul
Global UI and design system overhaul
Global UI and design system overhaul
Farfetch platform transformation
Principal product designer
Principal product designer
3.0→4.5★
3.0→4.5★
3.0→4.5★
Customer satisfaction
20%
20%
20%
Traffic growth
30%
30%
30%
Fewer inconsistencies
190+
190+
190+
Global markets
⚠️ The Challenge
⚠️ The Challenge
Despite 33% revenue growth to $583M, fragmented design systems theatened customer retention across Farfetch’s luxury e-commerce platform serving 1,400+ brands
Despite 33% revenue growth to $583M, fragmented design systems theatened customer retention across Farfetch’s luxury e-commerce platform serving 1,400+ brands
👩💻 My strategic role
👩💻 My strategic role
Led end-to-end transformation from competitive analysis and design system revamp to cross-functional alignment across 14+ product teams and C-level stakeholders
Led end-to-end transformation from competitive analysis and design system revamp to cross-functional alignment across 14+ product teams and C-level stakeholders
→ Research & strategy
→ Research & strategy
Identified UX gaps through analysis of 10+ luxury retails experiences
Identified UX gaps through analysis of 10+ luxury retails experiences
→ System design
→ System design
Revamped core components and visual language
Revamped core components and visual language
→ X-functional leadership
→ X-functional leadership
Aligned engineering, brand, and product teams
Aligned engineering, brand, and product teams
→ Business impact
→ Business impact
Identified UX gaps through analysis of 10+ luxury retails experiences
Identified UX gaps through analysis of 10+ luxury retails experiences
→ Team development
→ Team development
Mentored 2 designers to senior roles through structured growth programs
Mentored 2 designers to senior roles through structured growth programs
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