Polina Hohonova

Polina Hohonova

Farfetch platform transformation

Global UI and design system overhaul

Farfetch platform transformation

Global UI and design system overhaul

Farfetch platform transformation

Global UI and design system overhaul

M

ost people know Farfetch as a giant in online retail—but it's commercial shopping feature is  only one aspect of the broader Farfetch platform. To reposition themselves as a holistic technology enterprise and appeal to investors, Farfetch had to highlight their wider offer.

M

ost people know Farfetch as a giant in online retail—but it's commercial shopping feature is  only one aspect of the broader Farfetch platform. To reposition themselves as a holistic technology enterprise and appeal to investors, Farfetch had to highlight their wider offer.

As an IC principle product designer in a high-profile horizontal team, I was responsible for merging business strategy with design to foster and advance a holistic vision.

As an IC principle product designer in a high-profile horizontal team, I was responsible for merging business strategy with design to foster and advance a holistic vision.

Create a free website with Framer, the website builder loved by startups, designers and agencies.